In this article
Where the problem startsA practical way to look at itHow it connects to the businessWhy RestimeThe link should be invisible for the visitor and unambiguous for the company.
01 / Operational reality
Where the problem starts
The more tools that are stuck on the web without a common design, the more the user experience and measurement fall apart. The visitor jumps between different forms and the company gets incomplete records or duplicate contacts.
02 / Practical approach
A practical way to look at it
First, the target action and the data necessary for its processing are determined. The website will safely transfer them to the appropriate module and the visitor will receive a clear confirmation of the next procedure. Analytics measure a completed action without collecting extra data.
03 / Connected context
How it connects to the rest of the business
Services can be booked through Booking, educational programs send an application to EDS and individual inquiries to create an opportunity in CRM. Social Networks will complete the campaign source and Invoices will follow up after the order is approved.
What to take away
Three practical principles
- 01Design the integration as early as the information architecture of the website.
- 02Collect only the data needed for a specific next step.
- 03After sending, always confirm what will happen next.